The Ad Age Web Video Report

November 21, 2008
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Ball Girl Viral Clip Origins Found

A recent online video of a young girl scaling a wall to catch a fly ball went viral this month with many wondering the legitimacy of the clip, the L.A.Times observes. The clip, which has been viewed more than 3.5 million times across various sites, was created by the ad firm Element 79 for a Gatorade campaign that never aired. How the clip surfaced and made its way online remains unknown.
-Sergio Ibarra






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