Stay on top of the news and stay ahead of the game—sign up for e-mail newsletters now!
RSS Feed
Save on Del.icio.us
Digg this
Reddit
Bookmarks
LinkedInVideo Ad Spending to Reach $1.35 Billion
A new Bear Stearns study finds that marketers this year will spend $1.35 billion on Web video ads, only 1.6% of what they're expected to spend on broadcast and cable TV, Silicon Alley Insider says. Spending is expected to rise to $4.3 billion, or 3.3% of broadcast and cable spending, by 2011. The same report predicts YouTube will earn $90 million in revenue, securing 7% of the Web video advertising market.-Sergio Ibarra
Stay on top of the news and stay ahead of the game—sign up for e-mail newsletters now!
Your Opinion
›› More News Articles
Ad Age Video
Awards: Best Celebrity Performance in a 2008 TV Ad
2008 Honors for Actors & Actresses in Commercials
DataCenter
Ad Age Annual 2009
It's going to be a rough year. Here's what you need to know to plot your downtime strategy.
Marketing and Media Opportunities in a Recession
A Downtime Opportunity: An Ad Age White Paper
In this 16,000-word Ad Age White Paper that resulted from his research, Bradley Johnson relays hundreds of recession-time case studies in successful marketing and product innovation from a variety of marketer, media and ad agency sectors.
DataCenter
Top 100 Global Marketers: From No. 1 P&G Co. to No. 100 eBay
See the Top Spenders and Multinational Agencies and Their Global Client Assignments
The Work
Creativity Weekly Top 5: Dec. 22
Top 5 Ads of the Year: Goodby's NBA Split Screen; TBWA's Skittles Genius; Obama's Political Machine; Fincher and Nike on Fate; CNN T-shirts
Super Bowl 2009
Ad Age's Full Coverage of Marketing's Big Game
The Stories and Analysis for Super Bowl XLIII
