Of the 52 Super Bowl commercials that aired during Sunday’s game, very few capitalized on an online component, TVWeek says. The search marketing firm Reprise Media released a report today that scored a company’s use of online and social media integration in its ads, giving high marks to Pepsi, CareerBuilder.com, GoDaddy.com, Cars.com, T-Mobile and Tide. All of the Super Bowl commercials can be viewed on YouTube’s Adblitz channel.
-Sergio Ibarra