Branding With Video : How-To : Web Video Report

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Branding With Video Archives



Using a Budding Medium to Brand

October 30, 2007

Unless you have spent the last year in a cave, you can’t escape the current online video revolution. YouTube has changed the face of online video as we know it, giving voice and freedom to anyone with access to a video camera and a computer. If you have been thinking...  More »



Tailoring Ads to the Web

November 29, 2007

Video on the Web is white hot. As the network TV market tightens, and marketers seek to engage consumers across multiple platforms, budgets are being directed to broadband video as a new way to deliver compelling creative. Consumers are already there, and they are open and responsive to watching advertising...  More »



Marketing With Viral Video

December 12, 2007

I am not the greatest marketer on the planet or the most famous online-video creator. But I do have a unique view on the hits and misses of online-video marketing since by day I am a marketing director at a Fortune 100 company and by night a popular video creator...  More »