CASE STUDIES



Web Video Site Archives



Break.com

August 23, 2007

Situation: Break.com launched in November 2005 during the first wave of video-sharing sites that emerged to capitalize on the Web video opportunity. The company’s goal has been to serve as an online entertainment channel for the Spike TV and Comedy Central male demographic. In the early days, the site was...  More »



Surfline: Riding Web Video Into Media Market

November 12, 2007

Situation: Surfline, which started as a surf-forecasting service, is looking to Web video to cultivate a new stream of revenue from advertisers. Advertisers’ interest in the young males who frequent the site is propelling the company’s diversification into the media business. The company’s Web site addresses those twin goals with...  More »



Who Earns How Much With Web Video?

December 4, 2007

Some Web video stars, like the "Ask a Ninja" guys, are raking it in. Some, like Beet.TV video blogger Andy Plesser, are earning a hefty supplement to their day jobs. And some, like technology commentator-entertainer iJustine, are earning pocket change. Like the old Hollywood dream of being discovered, video success...  More »