Situation: American Airlines’ main Internet site carries mostly text information so fliers can check flight information and buy tickets. To supplement that information with marketing punch, it has launched an electronic magazine targeting its frequent fliers that offers video of destinations they may want to visit using their Advantage bonus...  More »

Situation: Global Hyatt Corp. is one of the leading hotel chains for business travelers, with nearly 300 locations around the world. The company has marketed itself as a luxury brand for business travelers, focusing its online efforts on high-end photographs of its properties. In the hotel rooms themselves, Hyatt offers...  More »