October 30, 2007
Situation: Newspaper readership has been steadily shrinking as young readers increasingly turn to the Internet for their news. In 2005 more than 50 million Americans per day used the Internet as their primary news source, up from 27 million in 2002, according to a study by the Pew Internet &... More »
November 12, 2007
Situation: Newsweek, like other major print publishing entities, is realizing that Web video is a valuable adjunct to print story telling and may offer commercial growth. Creating an electronic publication that tells stories in an engaging way, while creating a business that will expand as print revenue contracts, is vital... More »
November 19, 2007
Situation: Chronicle Books is an independent, privately-held publishing house in San Francisco that specializes in illustrated gift books and cookbooks. The company was founded 40 years ago and publishes about 400 books per year, with about 100 of those for the children’s market. Problem: One day while riding on the... More »
December 13, 2007
Prices for advertising connected to Web video range as wildly as the content itself. This compilation, by contributing writer Daisy Whitney, documents the asking rates for different kinds of ads connected to Web video. The information provided generally reflects so-called rate-card prices, not the prices advertisers necessarily pay. But in... More »
January 6, 2008
Situation: Bakersfield.com is the online presence of the Bakersfield Californian, the oldest daily newspaper in Kern County, California, which traces its beginnings back to the Gold Rush era. The site began posting video news stories in 2005 and made video a core component when the site was redesigned in October... More »
January 20, 2008
WebVideoReport readers clamored for more the first time we published a compilation of prices charged for Web video. So in take two of that project, we've added prices for NBC Universal’s TV stations, CBS’s stations, the World Now TV-station Web site service, Hearst stations and the Revver Web-video sharing site.... More »
March 24, 2008
When Crown Publishing releases sci-fi author Scott Sigler’s novel “Infected” in April, the publisher will rely on traditional book marketing to get the word out, but Mr. Sigler plans to do his own Web-video book trailer. He’s not the only author taking to the medium. Canadian author Courtney Summers has... More »
March 27, 2008
WebVideoReport delivers another Web video advertising price survey! Readers clamor for more each time we publish a compilation of prices charged for Web video, so we've gone back into the field to get the numbers. The costs of Web video still vary as wildly as the range of Web video... More »
