Situation: Blendtec has been providing blenders to coffee shops, juice bars, gyms and other business around the world since 1975. The company is well-known in that market and produces corporate videos for its customers on how to use its blenders. Problem: Despite its prominence commercially, Blendtec had made little headway...  More »

Situation: Entrepreneur Gary Shansby founded tequila company Partida Tequila in 2005, after three years of development, because he saw younger consumers migrating towards spirits, rather than beer and wine. Web video has become a key component in the company’s marketing. “The spirits category has changed dramatically in the last 15...  More »

Situation: Kohler Co., the kitchen, bath and furnishings company, recently revamped its Web site to feature video from more of its divisions. The videos on the site have moved beyond old favorites that showed products, such as sinks and showers, to productions that look more like home-makeover shows on cable...  More »

Situation: For the last four years, advertising agency Saatchi & Saatchi’s Los Angeles office has created ad campaigns for the Toyota Tacoma truck that employ so-called found footage, creating spots that appear to be user-generated. The segments have proven popular, circulating on video-sharing sites. The ads are not found at...  More »