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   <title>Web Video Report: Case Studies</title>
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   <id>tag:www.webvideoreport.com,2008://1</id>
   <updated>2008-03-31T14:53:37Z</updated>
   
   <generator uri="http://www.sixapart.com/movabletype/">Movable Type 3.35</generator>

<entry>
   <title>Web-Video Ad-Price Survey, Take Three</title>
   <link rel="alternate" type="text/html" href="http://www.webvideoreport.com/case_studies/2008/03/webvideo_adprice_survey_take_t.php" />
   <id>tag:www.webvideoreport.com,2008://1.803</id>
   
   <published>2008-03-27T20:16:43Z</published>
   <updated>2008-03-31T14:53:37Z</updated>
   
   <summary></summary>
   <author>
      <name>Sergio Ibarra</name>
      <uri>webvideoreport.com</uri>
   </author>
         <category term="Publisher" scheme="http://www.sixapart.com/ns/types#category" />
   
   <category term="1091" label="Abigail&apos;s X-Rated Teen Diary" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="1093" label="Ad Prices" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="833" label="Blip.tv" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="804" label="For Your Imagination" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="1089" label="Goodnight Burbank" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="263" label="ManiaTV" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="611" label="Revision3" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="183" label="TV Guide" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="742" label="Web Video" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://www.webvideoreport.com/">
      WebVideoReport delivers another Web video advertising price survey! Readers clamor for more each time we publish a compilation of prices charged for Web video, so we&apos;ve gone back into the field to get the numbers.
   </content>
</entry>
<entry>
   <title>How Book Authors Use Web Video</title>
   <link rel="alternate" type="text/html" href="http://www.webvideoreport.com/case_studies/2008/03/how_book_authors_use_web_video.php" />
   <id>tag:www.webvideoreport.com,2008://1.775</id>
   
   <published>2008-03-24T22:00:07Z</published>
   <updated>2008-03-25T22:00:48Z</updated>
   
   <summary></summary>
   <author>
      <name>Greg</name>
      <uri>http://www.tvweek.com</uri>
   </author>
         <category term="Publisher" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="en" xml:base="http://www.webvideoreport.com/">
      When Crown Publishing releases sci-fi author Scott Sigler’s novel “Infected” in April, the publisher will rely on traditional book marketing to get the word out, but Mr. Sigler plans to do his own Web-video book
   </content>
</entry>
<entry>
   <title>Web-Video Ad-Price Survey, Take Two</title>
   <link rel="alternate" type="text/html" href="http://www.webvideoreport.com/case_studies/2008/01/price_survey_2.php" />
   <id>tag:www.webvideoreport.com,2008://1.463</id>
   
   <published>2008-01-21T06:29:07Z</published>
   <updated>2008-01-23T16:09:49Z</updated>
   
   <summary></summary>
   <author>
      <name>staff</name>
      <uri>http://www.webvideoreport.com</uri>
   </author>
         <category term="Publisher" scheme="http://www.sixapart.com/ns/types#category" />
   
   <category term="326" label="CBS" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="735" label="Hearst" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="348" label="NBC Universal" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="695" label="Revver" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="737" label="World Now" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://www.webvideoreport.com/">
      WebVideoReport readers clamored for more the first time we published a compilation of prices charged for Web video. So in take two of that project, we&apos;ve added prices for NBC Universal’s TV stations, CBS’s stations,
   </content>
</entry>
<entry>
   <title>Scripps Networks Builds Video Library</title>
   <link rel="alternate" type="text/html" href="http://www.webvideoreport.com/case_studies/2008/01/scripps.php" />
   <id>tag:www.webvideoreport.com,2008://1.435</id>
   
   <published>2008-01-16T04:14:48Z</published>
   <updated>2008-01-23T23:50:59Z</updated>
   
   <summary></summary>
   <author>
      <name>staff</name>
      <uri>http://www.webvideoreport.com</uri>
   </author>
         <category term="Media Company" scheme="http://www.sixapart.com/ns/types#category" />
   
   <category term="767" label="How-to" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="430" label="Scripps Networks" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://www.webvideoreport.com/">
      Situation: Scripps Networks interactive division, rich in how-to video, pulls in more sales than the company&apos;s DIY and Fine Living cable channels. Scripps launched its first network Web site in May 1996 with HGTV.com and
   </content>
</entry>
<entry>
   <title>Case Study: Betting on Web Video in Bakersfield</title>
   <link rel="alternate" type="text/html" href="http://www.webvideoreport.com/case_studies/2008/01/case_study_betting_on_web_vide.php" />
   <id>tag:www.webvideoreport.com,2008://1.394</id>
   
   <published>2008-01-07T05:32:48Z</published>
   <updated>2008-01-21T23:26:32Z</updated>
   
   <summary></summary>
   <author>
      <name>staff</name>
      <uri>http://www.webvideoreport.com</uri>
   </author>
         <category term="Publisher" scheme="http://www.sixapart.com/ns/types#category" />
   
   <category term="631" label="Bakersfield Californian" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="745" label="Newspapers" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://www.webvideoreport.com/">
      Situation: Bakersfield.com is the online presence of the Bakersfield Californian, the oldest daily newspaper in Kern County, California, which traces its beginnings back to the Gold Rush era. The site began posting video news stories
   </content>
</entry>
<entry>
   <title>Master Price Survey: What Do Web-Video Ads Cost?</title>
   <link rel="alternate" type="text/html" href="http://www.webvideoreport.com/case_studies/2007/12/what_do_webvideo_ads_cost.php" />
   <id>tag:www.webvideoreport.com,2007://1.309</id>
   
   <published>2007-12-13T23:30:27Z</published>
   <updated>2008-03-27T21:29:24Z</updated>
   
   <summary></summary>
   <author>
      <name>Greg</name>
      <uri>http://www.tvweek.com</uri>
   </author>
         <category term="Publisher" scheme="http://www.sixapart.com/ns/types#category" />
   
   <category term="1091" label="Abigail&apos;s X-Rated Teen Diary" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="1093" label="Ad Prices" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="833" label="Blip.tv" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="145" label="Break.com" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="326" label="CBS" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="1084" label="CondeNet" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="804" label="For Your Imagination" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="1089" label="Goodnight Burbank" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="735" label="Hearst" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="263" label="ManiaTV" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="1085" label="MetaCafe" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="348" label="NBC Universal" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="1087" label="No Good TV" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="611" label="Revision3" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="695" label="Revver" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="183" label="TV Guide" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="72" label="Wall Street Journal" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="742" label="Web Video" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://www.webvideoreport.com/">
      Prices for advertising connected to Web video range as wildly as the content itself. This compilation, by contributing writer Daisy Whitney, documents the asking rates for different kinds of ads connected to Web video. The
   </content>
</entry>
<entry>
   <title>Who Earns How Much With Web Video?</title>
   <link rel="alternate" type="text/html" href="http://www.webvideoreport.com/case_studies/2007/12/who_earns_how_much_with_web_vi.php" />
   <id>tag:www.webvideoreport.com,2007://1.254</id>
   
   <published>2007-12-05T04:58:54Z</published>
   <updated>2008-01-04T02:00:17Z</updated>
   
   <summary></summary>
   <author>
      <name>staff</name>
      <uri>http://www.webvideoreport.com</uri>
   </author>
         <category term="Web Video Site" scheme="http://www.sixapart.com/ns/types#category" />
   
   <category term="414" label="Ask a Ninja" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="412" label="Beet.TV" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="416" label="iJustine" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="446" label="Wine Library" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://www.webvideoreport.com/">
      Some Web video stars, like the &quot;Ask a Ninja&quot; guys, are raking it in. Some, like Beet.TV video blogger Andy Plesser, are earning a hefty supplement to their day jobs. And some, like technology commentator-entertainer
   </content>
</entry>
<entry>
   <title>Mitt Romney Solicits Video, Votes</title>
   <link rel="alternate" type="text/html" href="http://www.webvideoreport.com/case_studies/2007/11/soliciting_video_soliciting_vo.php" />
   <id>tag:www.webvideoreport.com,2007://1.162</id>
   
   <published>2007-11-20T02:01:26Z</published>
   <updated>2007-12-03T23:38:42Z</updated>
   
   <summary></summary>
   <author>
      <name>staff</name>
      <uri>http://www.webvideoreport.com</uri>
   </author>
         <category term="Public Sector" scheme="http://www.sixapart.com/ns/types#category" />
   
   <category term="195" label="election" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="194" label="Romney" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://www.webvideoreport.com/">
      Situation: Massachusetts Gov. Mitt Romney formed an exploratory committee on Jan. 2 to evaluate a bid for the Republican candidacy for president. The campaign launched its Web site that day, including a video section dubbed
   </content>
</entry>
<entry>
   <title>Toyota Wages Web-Video Warcraft</title>
   <link rel="alternate" type="text/html" href="http://www.webvideoreport.com/case_studies/2007/11/toyota_tacoma.php" />
   <id>tag:www.webvideoreport.com,2007://1.196</id>
   
   <published>2007-11-19T22:50:20Z</published>
   <updated>2007-11-28T01:26:50Z</updated>
   
   <summary></summary>
   <author>
      <name>staff</name>
      <uri>http://www.webvideoreport.com</uri>
   </author>
         <category term="Consumer Goods" scheme="http://www.sixapart.com/ns/types#category" />
   
   <category term="87" label="marketing" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="289" label="Tacoma" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="287" label="Toyota" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://www.webvideoreport.com/">
      Situation: For the last four years, advertising agency Saatchi &amp; Saatchi’s Los Angeles office has created ad campaigns for the Toyota Tacoma truck that employ so-called found footage, creating spots that appear to be user-generated.
   </content>
</entry>
<entry>
   <title>Chronicle Books Turns to Video</title>
   <link rel="alternate" type="text/html" href="http://www.webvideoreport.com/case_studies/2007/11/chronicle_book_turns_to_video.php" />
   <id>tag:www.webvideoreport.com,2007://1.176</id>
   
   <published>2007-11-19T15:57:01Z</published>
   <updated>2007-11-28T01:16:16Z</updated>
   
   <summary></summary>
   <author>
      <name>staff</name>
      <uri>http://www.webvideoreport.com</uri>
   </author>
         <category term="Publisher" scheme="http://www.sixapart.com/ns/types#category" />
   
   <category term="240" label="Chronicle Books" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="87" label="marketing" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="73" label="promotion" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://www.webvideoreport.com/">
      Situation: Chronicle Books is an independent, privately-held publishing house in San Francisco that specializes in illustrated gift books and cookbooks. The company was founded 40 years ago and publishes about 400 books per year, with
   </content>
</entry>
<entry>
   <title>Surfline: Riding Web Video Into Media Market</title>
   <link rel="alternate" type="text/html" href="http://www.webvideoreport.com/case_studies/2007/11/surfline_riding_web_video_into.php" />
   <id>tag:www.webvideoreport.com,2007://1.59</id>
   
   <published>2007-11-13T03:00:10Z</published>
   <updated>2007-11-28T01:16:16Z</updated>
   
   <summary></summary>
   <author>
      <name>staff</name>
      <uri>http://www.webvideoreport.com</uri>
   </author>
         <category term="Web Video Site" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="en" xml:base="http://www.webvideoreport.com/">
      Situation: Surfline, which started as a surf-forecasting service, is looking to Web video to cultivate a new stream of revenue from advertisers. Advertisers’ interest in the young males who frequent the site is propelling the
   </content>
</entry>
<entry>
   <title>Newsweek.com Seeds Site With Video</title>
   <link rel="alternate" type="text/html" href="http://www.webvideoreport.com/case_studies/2007/11/newsweekcom_seeds_site_with_vi.php" />
   <id>tag:www.webvideoreport.com,2007://1.140</id>
   
   <published>2007-11-12T19:21:02Z</published>
   <updated>2007-11-28T01:16:16Z</updated>
   
   <summary></summary>
   <author>
      <name>staff</name>
      <uri>http://www.webvideoreport.com</uri>
   </author>
         <category term="Publisher" scheme="http://www.sixapart.com/ns/types#category" />
   
   <category term="79" label="news" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="113" label="Newsweek" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://www.webvideoreport.com/">
      Situation: Newsweek, like other major print publishing entities, is realizing that Web video is a valuable adjunct to print story telling and may offer commercial growth. Creating an electronic publication that tells stories in an
   </content>
</entry>
<entry>
   <title>U.C. Berkeley Goes Wide on YouTube</title>
   <link rel="alternate" type="text/html" href="http://www.webvideoreport.com/case_studies/2007/11/uc_berkeley.php" />
   <id>tag:www.webvideoreport.com,2007://1.52</id>
   
   <published>2007-11-11T21:29:15Z</published>
   <updated>2007-11-28T01:16:16Z</updated>
   
   <summary>By Daisy Whitney</summary>
   <author>
      <name></name>
      
   </author>
         <category term="Public Sector" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="en" xml:base="http://www.webvideoreport.com/">
      Situation: Back in the infancy of the Internet in 1995, the University of California at Berkley started a service through its Berkeley Multimedia Research Center to make many of its courses available online to students.
   </content>
</entry>
<entry>
   <title>Kohler Videos: Inspire, Instruct</title>
   <link rel="alternate" type="text/html" href="http://www.webvideoreport.com/case_studies/2007/11/kohler_creates_home_improvemen.php" />
   <id>tag:www.webvideoreport.com,2007://1.38</id>
   
   <published>2007-11-11T20:56:57Z</published>
   <updated>2007-11-28T01:16:16Z</updated>
   
   <summary>By Jon Lafayette</summary>
   <author>
      <name></name>
      
   </author>
         <category term="Consumer Goods" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="en" xml:base="http://www.webvideoreport.com/">
      Situation: Kohler Co., the kitchen, bath and furnishings company, recently revamped its Web site to feature video from more of its divisions. The videos on the site have moved beyond old favorites that showed products,
   </content>
</entry>
<entry>
   <title>Magnify Elbows Into Internet Video Crowd</title>
   <link rel="alternate" type="text/html" href="http://www.webvideoreport.com/case_studies/2007/11/magnifynet.php" />
   <id>tag:www.webvideoreport.com,2007://1.42</id>
   
   <published>2007-11-04T20:55:38Z</published>
   <updated>2007-11-28T01:16:16Z</updated>
   
   <summary></summary>
   <author>
      <name></name>
      
   </author>
         <category term="Video Services" scheme="http://www.sixapart.com/ns/types#category" />
   
   <category term="92" label="magnify" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="4" label="web video" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://www.webvideoreport.com/">
      Situation: Magnify.net is a technology company that adds video to existing Web sites, effectively turning them into video channels. Jumping into a hyper-competitive video-serving industry that includes competitors such as Brightcove and Maven Networks, the
   </content>
</entry>

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