case studies


Web-Video Ad-Price Survey, Take Three

WebVideoReport delivers another Web video advertising price survey! Readers clamor for more each time we publish a compilation of prices charged for Web video, so we've gone back into the field to get the numbers. The costs of Web video still vary as wildly as the range of Web video content itself, but we've surveyed traditional publishers such as TVGuide.com and CNN.com. We also scouted prices for Web studios and distributors including Blip.tv, Mania.tv and Revision 3. Content people such as the producers of "Goodnight Burbank," "Abigail's X-Rated Teen Diary" and the For Your Imagination guys also divulged their information. This compilation, by Daisy Whitney, documents the asking rates for different kinds of ads connected to Web video. The information provided generally reflects so-called rate-card...  More »

How Book Authors Use Web Video

When Crown Publishing releases sci-fi author Scott Sigler’s novel “Infected” in April, the publisher will rely on traditional book marketing to get the word out, but Mr. Sigler plans to...  More »


Web-Video Ad-Price Survey, Take Two

WebVideoReport readers clamored for more the first time we published a compilation of prices charged for Web video. So in take two of that project, we've added prices for NBC...  More »