case studies
Web-Video Ad-Price Survey, Take Three
WebVideoReport delivers another Web video advertising price survey! Readers clamor for more each time we publish a compilation of prices charged for Web video, so we've gone back into the field to get the numbers. The costs of Web video still vary as wildly as the range of Web video content itself, but we've surveyed traditional publishers such as TVGuide.com and CNN.com. We also scouted prices for Web studios and distributors including Blip.tv, Mania.tv and Revision 3. Content people such as the producers of "Goodnight Burbank," "Abigail's X-Rated Teen Diary" and the For Your Imagination guys also divulged their information. This compilation, by Daisy Whitney, documents the asking rates for different kinds of ads connected to Web video. The information provided generally reflects so-called rate-card... More »
How Book Authors Use Web Video
When Crown Publishing releases sci-fi author Scott Sigler’s novel “Infected” in April, the publisher will rely on traditional book marketing to get the word out, but Mr. Sigler plans to... More »
Web-Video Ad-Price Survey, Take Two
WebVideoReport readers clamored for more the first time we published a compilation of prices charged for Web video. So in take two of that project, we've added prices for NBC... More »
More Case Studies
Consumer Goods
Toyota Wages Web-Video Warcraft
Kohler Videos: Inspire, Instruct
Partida Tequila: Video Confessionals
Blendtec Puts Products on Stage
Media Company
Scripps Networks Builds Video Library
Public Sector
Mitt Romney Solicits Video, Votes
U.C. Berkeley Goes Wide on YouTube
Publisher
Web-Video Ad-Price Survey, Take Three
How Book Authors Use Web Video
Web-Video Ad-Price Survey, Take Two
Case Study: Betting on Web Video in Bakersfield
Master Price Survey: What Do Web-Video Ads Cost?
Chronicle Books Turns to Video
Newsweek.com Seeds Site With Video
Washington Post Looks Inward for Video Talent
Service Industry
Hyatt Turns to Users to Shift Brand Image
American Airlines Starts Video Mag
Video Services
Magnify Elbows Into Internet Video Crowd
Brightcove Homesteads Web Video
Web Video Site
Who Earns How Much With Web Video?
Surfline: Riding Web Video Into Media Market


