tag:www.webvideoreport.com,2007://3 2007-12-17T02:09:54Z2007-12-12T22:06:26Z2007-12-18T20:51:05Z The Business of Online Video Movable Type 3.35 tag:www.webvideoreport.com,2007://1.309 2007-12-13T23:30:27Z 2007-12-17T02:09:54Z

Greg http://www.tvweek.com What does it cost to advertise in the Web-video medium? The answers vary as wildly as the range of Web video content itself. This compilation, by contributing writer Daisy Whitney, documents the going asking rates tag:www.webvideoreport.com,2007://1.254 2007-12-05T04:58:54Z 2007-12-06T16:04:43Z

staff http://www.webvideoreport.com Some Web video stars, like the "Ask a Ninja" guys, are raking it in. Some, like Beet.TV video blogger Andy Plesser, are earning a hefty supplement to their day jobs. And some, like technology commentator-entertainer tag:www.webvideoreport.com,2007://1.162 2007-11-20T02:01:26Z 2007-12-03T23:38:42Z

staff http://www.webvideoreport.com Situation: Massachusetts Gov. Mitt Romney formed an exploratory committee on Jan. 2 to evaluate a bid for the Republican candidacy for president. The campaign launched its Web site that day, including a video section dubbed tag:www.webvideoreport.com,2007://1.196 2007-11-19T22:50:20Z 2007-11-28T01:26:50Z

staff http://www.webvideoreport.com Situation: For the last four years, advertising agency Saatchi & Saatchi’s Los Angeles office has created ad campaigns for the Toyota Tacoma truck that employ so-called found footage, creating spots that appear to be user-generated. tag:www.webvideoreport.com,2007://1.176 2007-11-19T15:57:01Z 2007-11-28T01:16:16Z

staff http://www.webvideoreport.com Situation: Chronicle Books is an independent, privately-held publishing house in San Francisco that specializes in illustrated gift books and cookbooks. The company was founded 40 years ago and publishes about 400 books per year, with tag:www.webvideoreport.com,2007://1.59 2007-11-13T03:00:10Z 2007-11-28T01:16:16Z

staff http://www.webvideoreport.com Situation: Surfline, which started as a surf-forecasting service, is looking to Web video to cultivate a new stream of revenue from advertisers. Advertisers’ interest in the young males who frequent the site is propelling the tag:www.webvideoreport.com,2007://1.140 2007-11-12T19:21:02Z 2007-11-28T01:16:16Z

staff http://www.webvideoreport.com Situation: Newsweek, like other major print publishing entities, is realizing that Web video is a valuable adjunct to print story telling and may offer commercial growth. Creating an electronic publication that tells stories in an tag:www.webvideoreport.com,2007://1.52 2007-11-11T21:29:15Z 2007-11-28T01:16:16Z

By Daisy Whitney

Situation: Back in the infancy of the Internet in 1995, the University of California at Berkley started a service through its Berkeley Multimedia Research Center to make many of its courses available online to students. tag:www.webvideoreport.com,2007://1.38 2007-11-11T20:56:57Z 2007-11-28T01:16:16Z

By Jon Lafayette

Situation: Kohler Co., the kitchen, bath and furnishings company, recently revamped its Web site to feature video from more of its divisions. The videos on the site have moved beyond old favorites that showed products, tag:www.webvideoreport.com,2007://1.42 2007-11-04T20:55:38Z 2007-11-28T01:16:16Z

Situation: Magnify.net is a technology company that adds video to existing Web sites, effectively turning them into video channels. Jumping into a hyper-competitive video-serving industry that includes competitors such as Brightcove and Maven Networks, the tag:www.webvideoreport.com,2007://1.40 2007-11-04T20:47:28Z 2007-11-28T01:16:16Z

Clients Run Gamut From Big Media to Small Players

Situation: Serial entrepreneur Jeremy Allaire founded Brightcove in 2005 and commercialized its Web video software and service later that year. The company has since become one of the highest profile, best funded of the so-called tag:www.webvideoreport.com,2007://1.62 2007-11-04T20:45:20Z 2007-11-28T01:16:16Z

Promotion Drives Web-Site Traffic

staff http://www.webvideoreport.com Situation: Global Hyatt Corp. is one of the leading hotel chains for business travelers, with nearly 300 locations around the world. The company has marketed itself as a luxury brand for business travelers, focusing its tag:www.webvideoreport.com,2007://1.63 2007-10-31T00:52:53Z 2007-11-28T01:16:16Z

By Daisy Whitney

staff http://www.webvideoreport.com Situation: Entrepreneur Gary Shansby founded tequila company Partida Tequila in 2005, after three years of development, because he saw younger consumers migrating towards spirits, rather than beer and wine. Web video has become a key tag:www.webvideoreport.com,2007://1.60 2007-10-30T22:10:28Z 2007-11-28T01:16:16Z

Columnist's Weekly Feature Draws Advertisers

staff http://www.webvideoreport.com Situation: Newspaper readership has been steadily shrinking as young readers increasingly turn to the Internet for their news. In 2005 more than 50 million Americans per day used the Internet as their primary news source, tag:www.webvideoreport.com,2007://1.61 2007-10-30T00:42:02Z 2007-11-28T01:16:16Z

By Jon Lafayette

staff http://www.webvideoreport.com Situation: American Airlines’ main Internet site carries mostly text information so fliers can check flight information and buy tickets. To supplement that information with marketing punch, it has launched an electronic magazine targeting its frequent tag:www.webvideoreport.com,2007://4.213 2007-12-12T09:13:32Z 2007-12-12T22:06:26Z

Greg http://www.tvweek.com I am not the greatest marketer on the planet or the most famous online-video creator. But I do have a unique view on the hits and misses of online-video marketing since by day I am tag:www.webvideoreport.com,2007://4.270 2007-12-06T21:07:58Z 2007-12-13T21:21:27Z

staff http://www.webvideoreport.com As we come to the end of 2007, it’s time to reflect on the forces that shaped the Internet TV industry during the last year and the trends that will define it in 2008. Internet tag:www.webvideoreport.com,2007://4.255 2007-12-05T04:59:49Z 2007-12-10T06:12:32Z

staff http://www.webvideoreport.com When it comes to manipulating Web video, the simplest tasks are the most insurmountable … at first. For instance: What if you want to embed a piece of video from YouTube on your Web site, tag:www.webvideoreport.com,2007://4.310 2007-12-01T23:31:55Z 2007-12-17T07:56:47Z

Greg http://www.tvweek.com The business of Web video is evolving rapidly, and the lexicon that is developing around the market is changing with it. If you’re a new publisher trying to pick up the tools you need to tag:www.webvideoreport.com,2007://4.231 2007-11-29T21:37:38Z 2007-12-05T22:30:02Z

Greg http://www.tvweek.com Video on the Web is white hot. As the network TV market tightens, and marketers seek to engage consumers across multiple platforms, budgets are being directed to broadband video as a new way to deliver tag:www.webvideoreport.com,2007://4.131 2007-11-12T03:17:48Z 2007-12-03T23:35:19Z

staff http://www.webvideoreport.com When you’re in the market for a semi-pro video camera, you have myriad options to consider. Below are some tips for finding a camera that will give you the most mileage and flexibility and result tag:www.webvideoreport.com,2007://4.130 2007-11-12T03:16:49Z 2007-11-15T02:27:00Z

staff http://www.webvideoreport.com Project: Putting together a small, modular video studio Problem: Knowing what it will cost Takeaway: To do a two-camera setup with all the fixings, you're looking at spending about $25,000 Eventually, outsourcing video production tag:www.webvideoreport.com,2007://4.67 2007-11-05T02:45:34Z 2007-11-15T02:27:01Z

By Kipkay

staff http://www.webvideoreport.com The world of online video is crowded, and it can be extremely difficult to get exposure for your work. Believe it or not, creating and uploading a video is–in many ways–the easy part. Making sure tag:www.webvideoreport.com,2007://4.163 2007-11-05T01:17:23Z 2007-11-27T00:40:52Z

staff http://www.webvideoreport.com Content creation on the Web, and the subsequent syndication of that content, is pretty wild currently. And while it will forever - in my opinion - change the landscape by introducing new players to an tag:www.webvideoreport.com,2007://4.43 2007-11-04T20:59:10Z 2007-11-15T02:27:01Z

By Daisy Whitney

If you are looking for the technology to put your video on the Web, the variety of choices can be bewildering. That’s because as Web video has flourished, so have the number of companies providing tag:www.webvideoreport.com,2007://4.26 2007-11-04T19:01:30Z 2007-11-15T02:27:02Z

By Matthew Wasserlauf

So, you're in the online video business. Congratulations. You've now entered the hottest and most exciting business there is in all of media. While television has served as the place to be in the media tag:www.webvideoreport.com,2007://4.27 2007-11-03T18:24:46Z 2007-11-15T02:27:02Z

By Raj Amin

When I was asked to write about choosing between the various video-delivery technologies and brands, I frankly thought there had to be someone else better suited to write this article. I mean surely there has tag:www.webvideoreport.com,2007://4.25 2007-11-03T17:56:28Z 2007-11-15T02:27:03Z

By Steve Raddock

For the first-time Web-video underwriter, coming up with a realistic budget can seem like a daunting task. The upside is that it’ll be a lot easier next time. The bad news is that there's no tag:www.webvideoreport.com,2007://4.24 2007-11-03T17:39:35Z 2007-11-15T02:27:03Z

By Hoag Levins

Earlier this year, Crain Communications decided to set up an Internet video production studio in the New York offices of its Advertising Age publication. I was assigned to organize the new facility to support Ad tag:www.webvideoreport.com,2007://4.69 2007-10-31T01:55:50Z 2007-11-15T02:27:04Z

By Richard Rosenblatt

staff http://www.webvideoreport.com As a proponent of user-generated content for over a decade, most visibly in my role as the chairman of MySpace, I see the next wave of user-generated content emerging in “made-for-the-Internet video.” I’ve also seen tag:www.webvideoreport.com,2007://5.334 2007-12-18T20:47:50Z 2007-12-18T20:51:05Z

By day, he's a consumer-products director at a Fortune 100 company. By night, he's one of the most popular video creators on YouTube. A career marketer, Kevin Nalts, aka "Nalts," gives the step-by-step on viral-video marketing best practices in this...

Greg http://www.tvweek.com By day, he's a consumer-products director at a Fortune 100 company. By night, he's one of the most popular video creators on YouTube. A career marketer, Kevin Nalts, aka "Nalts," gives the step-by-step on viral-video tag:www.webvideoreport.com,2007://5.333 2007-12-18T20:44:04Z 2007-12-18T20:46:56Z

Some YouTube videos are now featuring an ad that pops up midstream, in a display format in the lower part of the player, Lost Remote observes. The blog illustrates the ad format with reference to the CBS-uploaded clip of a...

Greg http://www.tvweek.com Some YouTube videos are now featuring an ad that pops up midstream, in a display format in the lower part of the player, Lost Remote observes. The blog illustrates the ad format with reference to tag:www.webvideoreport.com,2007://5.332 2007-12-18T20:42:39Z 2007-12-18T20:43:33Z

Adobe’s fourth-quarter revenue rose 33 percent to $911 million and profit grew 21 percent to $222.2 million, PaidContent reports. Sales of the company’s video products, including Flash, increased 37 percent, and about three-quarters of online video broadcasters use the technology,...

Greg http://www.tvweek.com Adobe’s fourth-quarter revenue rose 33 percent to $911 million and profit grew 21 percent to $222.2 million, PaidContent reports. Sales of the company’s video products, including Flash, increased 37 percent, and about three-quarters of online tag:www.webvideoreport.com,2007://5.331 2007-12-18T20:41:29Z 2007-12-18T20:42:27Z

Former MySpace CEO and TV talk host Carson Daly are teaming to sell a package of services for people who sign up for .TV domain names. For $25 bucks, their service, ChannelMe.TV, offers a personalized address, a suite of social-networking...

Greg http://www.tvweek.com Former MySpace CEO and TV talk host Carson Daly are teaming to sell a package of services for people who sign up for .TV domain names. For $25 bucks, their service, ChannelMe.TV, offers a personalized tag:www.webvideoreport.com,2007://5.330 2007-12-18T20:40:19Z 2007-12-18T20:41:15Z

ContraFilm Pictures, a movie production company, invested in KushTV, a Web video venture that syndicates original material through MySpace and other sites, the Los Angeles Times reports. It’s part of a gathering wave of investments by traditional Hollywood players in...

Greg http://www.tvweek.com ContraFilm Pictures, a movie production company, invested in KushTV, a Web video venture that syndicates original material through MySpace and other sites, the Los Angeles Times reports. It’s part of a gathering wave of investments tag:www.webvideoreport.com,2007://5.329 2007-12-18T20:38:36Z 2007-12-18T20:40:04Z

Signiant, which calls itself a digital media supply chain company, announced a deal with the Current to power the TV-Web video network’s user-submitted segments. VideoNuze did a neat profile of the company, explaining that Signiant it positioning itself as a...

Greg http://www.tvweek.com Signiant, which calls itself a digital media supply chain company, announced a deal with the Current to power the TV-Web video network’s user-submitted segments. VideoNuze did a neat profile of the company, explaining that Signiant tag:www.webvideoreport.com,2007://5.328 2007-12-17T22:12:16Z 2007-12-17T22:13:09Z

How much do publishers like the Wall Street Journal demand for advertising connected to Web video? What about sites like YouTube, MySpace, Break and MetaCafe. WebVideoReport’s exclusive survey by contributing writer Daisy Whitney delivers the rate cards....

Greg http://www.tvweek.com How much do publishers like the Wall Street Journal demand for advertising connected to Web video? What about sites like YouTube, MySpace, Break and MetaCafe. WebVideoReport’s exclusive survey by contributing writer Daisy Whitney delivers the tag:www.webvideoreport.com,2007://5.327 2007-12-17T22:08:17Z 2007-12-17T22:09:05Z

At least seven groups of striking Hollywood writers are planning Web-video enterprises that would let them bypass traditional channels of TV distribution, the Los Angeles Times reports. The venture capital community, emboldened to place bets on entertainment companies by the...

Greg http://www.tvweek.com At least seven groups of striking Hollywood writers are planning Web-video enterprises that would let them bypass traditional channels of TV distribution, the Los Angeles Times reports. The venture capital community, emboldened to place bets tag:www.webvideoreport.com,2007://5.326 2007-12-17T22:07:19Z 2007-12-17T22:09:29Z

The award-winning Web-video news show “Alive in Bahgdad” suffered a loss with the death of one of its reporters, 22-year-old Shafeya Al-Moussawi. He was killed during an Iraqi National Guard raid in his neighborhood in Sadr City. The death caused...

Greg http://www.tvweek.com The award-winning Web-video news show “Alive in Bahgdad” suffered a loss with the death of one of its reporters, 22-year-old Shafeya Al-Moussawi. He was killed during an Iraqi National Guard raid in his neighborhood in tag:www.webvideoreport.com,2007://5.325 2007-12-17T22:05:49Z 2007-12-17T22:14:50Z

The Chicago Tribune is firing up a video site featuring both professional and user-generated content, Lost Remote says. ChicagoLive.com is an attempt by the newspaper company to harness the growth of online video, company executives said. The site will host...

Greg http://www.tvweek.com The Chicago Tribune is firing up a video site featuring both professional and user-generated content, Lost Remote says. ChicagoLive.com is an attempt by the newspaper company to harness the growth of online video, company executives tag:www.webvideoreport.com,2007://5.320 2007-12-14T23:05:20Z 2007-12-14T23:40:01Z

ThePlatform, one of the online video-management companies vying for business in a highly competitive environment, delivered its top five lists for 2007 and 2008, counting down the most significant issues in the Web video industry. For 2007, media companies’ attempts...

Greg http://www.tvweek.com ThePlatform, one of the online video-management companies vying for business in a highly competitive environment, delivered its top five lists for 2007 and 2008, counting down the most significant issues in the Web video industry. tag:www.webvideoreport.com,2007://5.319 2007-12-14T19:21:47Z 2007-12-14T19:27:37Z

The profusion of companies that offer video players, advertising and syndication can be bewildering to publishers testing the waters of Web video. This exclusive WebVideoReport article by HealthiNation CEO Raj Amin explains what you need to ask yourself before you...

Greg http://www.tvweek.com The profusion of companies that offer video players, advertising and syndication can be bewildering to publishers testing the waters of Web video. This exclusive WebVideoReport article by HealthiNation CEO Raj Amin explains what you need tag:www.webvideoreport.com,2007://5.318 2007-12-14T19:10:07Z 2007-12-14T19:13:16Z

A month after bringing Web video to its op-ed pages with Bloggingheads.TV, the New York Times sealed a deal with Purple States TV for a series of videos on the presidential primaries, Beet.TV reports. The segments will appear in the...

Greg http://www.tvweek.com A month after bringing Web video to its op-ed pages with Bloggingheads.TV, the New York Times sealed a deal with Purple States TV for a series of videos on the presidential primaries, Beet.TV reports. The tag:www.webvideoreport.com,2007://5.317 2007-12-14T19:08:23Z 2007-12-14T19:14:39Z

Brightcove founder and CEO Jeremy Allaire sat down with Rafat Ali at PaidContent and explained how his Web-video services company has evolved since its formation in 2004. Allaire said the company spread its bets between supplying media companies with video...

Greg http://www.tvweek.com Brightcove founder and CEO Jeremy Allaire sat down with Rafat Ali at PaidContent and explained how his Web-video services company has evolved since its formation in 2004. Allaire said the company spread its bets between tag:www.webvideoreport.com,2007://5.316 2007-12-14T19:07:10Z 2007-12-14T19:08:11Z

The availability of free access to voters on the Web (through videos on YouTube and MySpace) along with the persuasive power of good old fashioned TV spots on local broadcast stations will keep political ad spending on the Internet fairly...

Greg http://www.tvweek.com The availability of free access to voters on the Web (through videos on YouTube and MySpace) along with the persuasive power of good old fashioned TV spots on local broadcast stations will keep political ad